Compare and contrast the two images in relation to each other

The first image of The Uncle Sam Range is primarily promoting a cooker. However there is great significance in the date on the wall; 1776 is the birthday for modern America where it became an independent country from Britain.. Similarly the War Poster is celebrating the Great War.
These two images are similar to each other because they are both trying to portray an ideology to the audience. The ‘Uncle Sam’ cooker advert is promoting Nationalism through a comfortable and superior way of living. It is trying to ‘sell’ a dream of a luxurious American family life style and trying to persuade through the backdoor using implicit persuasion. The slave trade was at this time still socially acceptable, and therefore the little black slave contributes to the comfy life of a ‘perfect’ American family. It is a huge stereotype, having a small golly-wog type character at the service of his masters. It is conveying to the audience if you buy this product, you too will have this dream. It also promotes that the cooker can serve all the cultural needs around the world, however the food listed is derogatory and hugely stereotypical. In the war poster, the typical ‘happy’ family is shown, again in a cosy family environment on a fleur de lie decorated sofa (symbolism of patriotism and nationalism), but in contrast there appears to be something which doesn’t seem genuine. The Dad is staring at the audience in the General Kitchener style war poster; also the underlined typography is putting emphasis on ‘you’ in the same style. In the Uncle Sam advert, the typography used has been chosen in correlation again to the superior American heroic image through the use of Western Advertising, from old Western films in the style of a ‘Wanted’ poster for a saloon cowboy bar. The ‘U’ and the ‘S’ which are larger than the rest of the type is a hidden representation of the U.S of A. Similarly ‘Range’ is an old term for cooker. Colour is significant as it represents the American stars and stripes.
Both images use metaphorical language and imagery, for example in the war poster there is a deep metaphor in what the little girl is saying, and an underlying confrontation that is trying to be made. The girl is unaware that she is accusing her father and guilt-tripping him as he did nothing to contribute to the war effort. The main aim of the poster is to persuade people to join the war through nationalistic duty, emotions and masculinity as this is poster is pre-conscription. Uncle Sam however is being used as a symbol of the almighty American superiority over the rest of the world and this is shown as he is the head of the table and head of the world. The eagle is being used as a famous national symbol of America
Both images use children, however in totally different ways: Uncle Sam uses the children as symbols of the American image and the attitude surrounding it. They are all differently named as ‘Dixie’, a metaphor for the southern Dixie Land and the unified America under the figure head of Uncle Sam, also ‘New England’ the place of immigration and settlers, and ‘West’, the future of America. Having these children around the dinner table is portraying the birth, heart and future of America. However, in the War poster, the children are being used to show and sell guilt and play on your emotions, the little girl is verbally communicating this, but the little boy on the floor is quietly playing with his soldiers showing the emasculation of his Dad as a cowardly gentleman, where the little boy just wishes he was old enough to fight in the war for his country.
The typography used here and known as the ‘Great War’ is significant in historical contrast to Vietnam which was ‘embarrassing’ but the Great War is the ultimate event of humanity.
The key for both images are aiming at the middles classes who want to climb the social ladder and buy into the stereotype whereas an educated person would not buy into the crude racist styles shown.