Cadbury Advert

I think that this advert made evryone be like...what???!!! But everytime it came on it was really reconisable and new to Cadburys. I think this is what is so unique about the advert that it left you thinking how does this relate to Cadburys chocolate? The only explaination I can think of is that the music is used because it is so iconic and full of passion symbolising the epic taste of the chocolate. The gorilla is symbolising the origins of the primary ingredients of coco beans found in the jungle where both inhabit. The use of purple is also iconic of the brand identity inwhich Cadbury have taken on.